Content Strategist

job description

Develop a strategy for promoting an organization’s stories. The position focuses on content planning, development, design, production, analysis, management, and measurement. A Content Strategist is responsible for establishing an organization’s editorial voice, and determining content needs, channel selection, and distribution.

WHAT WE’RE LOOKING FOR? 

You will typically do the following: 

• Manage our editorial calendar to ensure timely publication
• Assign blog posts to writers
• Identify gaps in our content and recommend new topics
• Create style guides to use as reference
• Proofread and edit written pieces before publication
• Schedule social media posts
• Conduct keyword and SEO research to understand customers’ needs
• Monitor web traffic and engagement (e.g. conversions and bounce rates)
• Coordinate with marketing and design teams to illustrate articles
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed

QUALIFICATION 

• • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Ability to guide and motivate team members
  • BSc in Marketing, Journalism or relevant field